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16 May 2016

Increasing your sales revenue with inclusive living solutions

- Written by Ash Bath

Increasing your sales revenue with inclusive living solutions

It’s no secret that the average life expectancy of UK residents is ever-increasing, but with this comes an opportunity for you to increase your business revenue. You see, although people are living longer, they are not necessarily living in good health. This means that there is a growing number of elderly people in the UK living with illnesses such as dementia and/or mobility issues. In order to retain a quality of life, these individuals require innovative safety products for high-risk rooms such as the bathroom – and this is where you can best assist your customers. As plumbers look for products to fit the unique needs of their elderly clients, they’ll require the help and assistance of a trusted merchant. By stocking the latest and most cutting-edge inclusive living solutions, you’ll be able to increase your customer base, repeat custom, revenue, and profits.

Inclusive living products

Over the past few years, inclusive living solutions have had a makeover. No longer are they just plain handrails for bathrooms. Instead, industry-leading manufacturers have pushed the boundaries of design and usability to create the safest and most inclusive products. For example, thermostat-controlled taps, shutdown-timer showers, and level-access wet rooms to name but a few. But these manufacturers have gone a step further and designed them with the help of occupational therapists to ensure they meet the needs of the end-user. Additionally, these contemporary solutions are easy-to-fit, reliable and enable plumbers to ‘fit and forget’.

How this affects you…

You’ll know better than most that when your customers purchase products from you, they want to know that they’ll do the job, meet the needs of their clients, and not cause them any problems in future. So, by stocking cutting-edge inclusive living solutions that are well-made, reliable, and regulatory compliant and guaranteed, you can provide your customers with the best products and build a strong relationship. Having shown you’re the go-to merchant for these types of items, word-of-mouth recommendations (free marketing) will soon spread and your sales should increase.

Your customer experience

When plumbers are tasked with creating safe and usable spaces for the elderly and individuals with mobility issues, they may not immediately know the best products to use. However, if you have an understanding of inclusive living products and their installation procedures, you can provide the customer with help and advice. The benefit here is that not only do you position yourself as a fountain of knowledge, you are also providing the plumber with a superior customer experience. Now, consider this… 5% of consumers are willing to pay more for a guaranteed good experience. This doesn’t mean you can increase your prices, but it certainly highlights how important good experience can be to buyers. And, with good customer experience comes repeat custom, and this again benefits your business because 70% of companies say it’s cheaper to retain a customer than acquire one.

So, as you can see, by stocking the latest inclusive living solutions you are not only helping improve the lives of the elderly and less mobile, you’re also further improving your customer experience, and growing your business.

If you’d like to find out more about stocking industry-leading inclusive living solutions, simply speak to one of our experts today on 01905 823 298 or email sales@akw-ltd.co.uk or alternatively Contact Us

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